Voice of the Customer

Listen and hear what it feels like to interact with you

How can you change this experience?

  • Value-driven ‘Voice of the Customer’ programmes
  • Measurable results and highly actionable recommendations
  • International brand experience
  • 30 years in the South African consumer landscape
  • Specialized CX interviewers

Voice of the Customer

In today’s world consumers are more demanding than ever. To keep up with customer expectations, brands are increasingly investing in Voice of the Customer (VoC) programs that employ a closed-loop process.

Voice of the Customer Package

Our starter VOC Package includes:

  • 50 interviews
  • An in-depth scoping meeting
  • VOC campaign design
  • Briefing of interviewers
  • Data hosting
  • Presentation (insights, recommendations and next steps)
Get a Quote

Why you need VOC now

boost in upselling and cross selling*

less spend on customer retention*

greater year-over-year increase in annual company revenue*

*Gartner research, 2018

The voice of our clients

CPL’s key strength is to understand complex customer behaviour and its root causes, separates them from other research companies.

Patrick Carroll

Lexus South Africa

Lexus South Africa
CPL’s high standards and willingness to go the extra mile surpasses the competition every time
Vidhya Parbhoo

Watch ‘The Power of Stories’

The Consumer Psychology Lab

Partner with us, a customer experience consultancy, in your quest to become more customer-centric and to design experiences that customers will love.

We are passionate about customer experience, highly skilled in CX qualitative reviews and provide authentic insights from walking in your customers’ shoes.

Contact Us Today