Liezel Jonkheid


My goal is to provide hands-on, meaningful Customer Experience consulting services. As a discerning consumer myself, I am passionate about enabling companies to deliver memorable experiences to their customers.

To do this, a solid strategy must be in place and employees must first be empowered with the necessary tools, knowledge and systems.

I have 30 years’ experience in marketing, research and customer experience management from a social sciences perspective:

  • Qualitative research and strategy development (auto-motive, media, healthcare, services, social and retail industries)
  • Start-up business consulting and mentoring services
  • Customer Experience Management (strategy development and design, enabling and tracking, etc.)

Our Team

Claire Thompson


With extensive experience in recruitment, HR and employee engagement, management, training and qualitative research, my passion is project management and analytics.

I thrive on managing our team of highly skilled researchers.

Expert Partners

We engage our network of experts as required, who all share our passion, customer-centered approach and high standards of professionalism:

  • Research and clinical psychologists
  • Qualitative and quantitative fieldworkers and moderators
  • Call centre (MRM support)
  • IT development (Starbright)
  • Branding experts (Indicate Brand Mangers)
  • Neuro-marketing Lab (Unisa and Neuralsense)
  • Customer Experience Management (Brandlove)