|
◦
|
Extensive marketing and brand experience such
as communication strategies to deal with
mergers; brand development, -building and
-repositioning; new facility launches and
measurement of brand equity |
|
◦
|
Exceptional understanding of private
healthcare industry service delivery chain
including service providers as well as funders |
|
◦
|
Experienced in developing CRM- and CSI
programmes and conducting segmentation studies |
|
◦
|
Corporate identity management experience such
as development and implementation of all
entirely new CI elements |
|
◦
|
Large scale brand audits and the development
of re-branding strategies. |
|
◦
|
Authority in services marketing within the
private hospital industry |
|
◦
|
Skilled in event and media management |
