Breaking up is hard to do, but does not have to end in tears

Losing business: how to ensure customers never forget you Previously I wrote about managing service recovery by doing the right thing in an extraordinary way. But two recent experiences made me think about how brands manage customers who opt to terminate the relationship. The right way: You don’t love me anymore, but let me help […]

Do the right thing in an extraordinary way

When last were you airlifted away from a car breakdown site, with no injuries? Well, I for one, never! This is a story about customer experience that grabbed my attention. Even for me as a customer experience professional, my initial reaction was one of disbelief! This cannot be true.. Well, you be the judge of […]

4 ingredients to designing great customer experience

South African consumers are generally exposed to very low levels of service on a daily basis. No matter where you wish to spend your money – at restaurants, hotels, or shops, you are likely to experience a lack of care and indifference from the staff, who is presumably there to serve you. However, South Africans […]

Effortless customer experience is priceless

How often is the excitement you experienced when buying something you really wanted, diluted with the after sales experience? Effortless interaction jumped onto my radar again after a disappointing experience when buying the new iPhone7. The importance of Customer Experience The sales experience extends beyond point of sale I recall complimenting the salesperson on the […]

The real value of customer recommendation

Over the last few years, tracking recommendation as part of customer satisfaction or CEX measures has been widely used across many industries. Since the introduction of the Net Promoter Score (NPS) by Fred Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow, the NPS has been an important metric for […]

Hate calling call centres?

Recently I had yet another experience with a call centre which had my blood pressure rise to dangerous levels. In South Africa, there is no longer an option for a customer to talk to a bank, other than through a call centre. Well, maybe if you have a private banker, who is actually accessible to […]