About

Customer Experience is the key to your prosperity.

You might already know it; yet feel slightly lost because it’s unknown territory or not your area of expertise.

It is indeed a specialized craft – but it is OURS. We know exactly how to guide you along the adventure of building an empire, one ecstatic customer at a time.

What is Customer Experience (CX)? It’s how your target audience meets and gets to know your brand, and then decide if they will fall in love, stay in love…. or fall out of love. We discover the target trigger points through research, then develop your CX strategy and programmes accordingly and continuously measure your performance. We also offer customized workshops and “Voice of the Customer” tracking.

With our roots in qualitative research and in the customer experience landscape, Consumer Psychology Lab the ideal partner to take your product or service towards the success it deserves to enjoy.